Student Team:
Eric Huang—EGL (BSE Computer Engineering & MSE Industrial and Operations Engineering)
Adam Zhang—MBA & MSE Industrial and Operations Engineering
Project Sponsors:
Tom Bartlett—Senior Director, C+E Marketing Business Planning
Richard Chin—General Manager, C+E Marketing Business Planning
Alex Herz—Group Manager, C+E Marketing Business Planning
Faculty Advisors:
Hyun-soo Ahn—Ross School of Business
Quentin Stout—College of Engineering
Microsoft has evolved its core go-to-market strategy and customer segmentation approach to be cloud-centric. To modernize Azure’s segmentation, the Tauber team developed a data-driven framework that segments Azure customers based on metrics including customer life time value (CLV), growth potential, and loyalty.
