STUDENT:
Vivian Lai – Master of Business Administration
PROJECT SPONSORS:
Praveen Gururaja– Director Business Programs Services
Mike Nicholas – Director Business Programs Services
FACULTY ADVISOR:
M.S. Krishnan – Ross School of Business
The objective of the project was developing Accelerate Innovation. Throughout the time of the project, the Tauber Student performed intensive research on the following topics: Consumer Goods Industry Trends, Consumer Goods Vertical Category Breakouts, Commerce Trends and Enterprise Ecosystem. The primary deliverable was a strategic framework on Connected Innovation for Consumer Goods.
